The UK Government has started a new sexual health campaign to encourage young people to carry condoms while ‘on the pull’

The campaign includes TV, radio and magazine advertisements targeting those aged between 18 and 24 is set to begin later this month, in an effort to convince young adults that they should always carry condoms around – just in case.

The aim of this campaign is to make carrying and using a condom among this age group as familiar as carrying a mobile phone, lipstick or putting on a seat-belt.

The Department of Health (DoH) is concerned that levels of sexually transmitted infections (STIs) are rising because too few people are properly aware of the hidden risk of contracting an STI when having sex.

According to the DoH, 90 per cent of girls and 70 per cent of boys own a pair of ‘pulling pants’, but less than 20 per cent carry a condom with them. It is this discrepancy which the government’s new initiative, complimenting existing efforts targeting those under 16 and those from socially excluded backgrounds, is seeking to address.

‘The benefits of empowering young people – through this campaign – not only to know this fact but to act on it cannot be overestimated,’ Anne Weyman, chief executive of the Family Planning Association, said.

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